Un-Google Link

Why Link Google Ads and Analytics?

Linking your Google Ads and Analytics accounts allows you to:

• Access performance data from ad campaigns directly in your Analytics reports.
• Import goals and Ecommerce transactions from Analytics into your Google Ads account.
• Track cross-device conversions by activating Google signals.
• Analyze key metrics such as Bounce Rate, Average Session Duration, and Pages per Session in your Google Ads.
• Enhance remarketing capabilities with Analytics data.
• Gain insights from the Multi-Channel Funnels reports.

Link Google Ads and Analytics

Before proceeding, ensure that you have the necessary permissions: an Editor role in your Analytics property and Administrative access in your Google Ads account(s). Remember, only active Google Ads accounts can be linked.

Follow these steps to link your accounts:

1. Log in to Google Analytics.
2. Go to Admin and select the property you wish to link.
3. In the Property column, click on Google Ads Linking.
4. Click on + New link group.
5. Select the Google Ads accounts to link and click Continue.
6. Choose a link group title and enable linking for each view you want data from.
7. If auto-tagging is enabled, proceed to link accounts. If not, adjust settings as necessary.
8. Click on Link accounts to finalize the process.

Edit a Link Group

After creating a link group, you can modify it as needed. To edit:

1. Log in to Google Analytics.
2. Select the property linked to your Google Ads account.
3. In the Property column, click on Google Ads Linking.
4. Click on the desired link group to edit.
5. Update Google Ads accounts or Analytics views as needed and click Save.

Unlink Google Ads and Analytics

To unlink your Google Ads accounts from your Analytics property, you must delete the entire link group. This will halt data flow between the two accounts. Follow these steps:

1. Log in to Google Analytics.
2. Navigate to the property you wish to unlink.
3. In the Property column, select Google Ads Linking.
4. Choose the link group to delete and click Delete link group.
5. Confirm the deletion in the pop-up window.

Ads Personalization Controls

You can manage ads personalization settings for users from specific countries or regions within your property settings.

FAQs

How do I link my Google Ads to Analytics?

Follow the steps outlined in the 'Link Google Ads and Analytics' section to connect your accounts seamlessly.

Can I unlink my Google Ads account later?

Yes, you can unlink your account by deleting the link group, as described in the 'Unlink Google Ads and Analytics' section.

What are the benefits of linking Google Ads and Analytics?

Linking provides comprehensive insights into your ad performance, allowing for better decision-making and enhanced marketing strategies.